Hi there and thanks for stopping by to check out my work. I'm a Sydney-based copywriter with over a decade of experience with blue-chip agencies and clients in Australia and England.
I have a strategic mind and a passion for problem solving which I bring with me to every creative brief. I love nothing more than tearing into a tough challenge – whether that's selling whisky to women or moisturiser to men. Genuinely media neutral, I pride myself on giving as much care and attention to writing an email as I do the most technical of B2B video scripts.
I've helped create response-driving work for brands big and small, including American Express, Nestle, IBM, National Breast Cancer Foundation, Johnnie Walker, Toyota, MasterCard, Adobe, The Body Shop, UNICEF, Air New Zealand, Coca Cola and many more. I’ve been an ADMA judge, as well as a lecturer and tutor at Creative School since 2012. Which means I have come full circle as I was the first ever winner in 2003.
From leading the creative work on new business pitches to award-winning brand response campaigns to effective social campaigns to experiential installations – there’s not much I haven’t done. And I’m always excited to try something new.
A little bit more about me: I'm the mother of a one-year old boy. I’m obsessed with interior design and architecture but currently own a run-down 100-year-old house with the only bathroom outside. My favourite food is Portuguese (chicken burgers – to be exact).
You can reach me at firstname.lastname@example.org or you can check out my full resume on LinkedIn.