To recruit students to enroll in ADMA Creative School we noticed graduates have one, very important trait in common. It’s hard-wired into them regardless of their age, gender, background of even whether they’re Writers or Art Directors. In short, they’re thinkers. Most people think their ‘thinking face’ is very civilised. We asked leading creatives and successful past students to show us theirs – and the results are clearly more Jim Carrey than Rodin. We asked tutors and ex-students to share their thinking face to help recruit the next generation of Creative School students. And as a result, this was the most successful recruitment campaign to date.