Gillian Browne

DIRECT MAIL: PACKS

I have created response driving direct mail packs for many clients. Here are just a few.


OPTUS - 229 DAYS AGO
The average amount of time an attacker is in your company’s system without being noticed is 229 days. Optus can help reduce that time to hours. In order to show how long ago 229 days is, we asked people to see if they can remember what they were doing.

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ADOBE - EARRINGS
Adobe Acrobat is so handy it pretty much makes the tools you currently rely on redundant, so much so you will have to find other uses for them.

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QAS – TITANIC PACK
QAS, the world’s leading supplier of data cleaning software, has a tried and tested 30-minute presentation demonstrating their products and benefits. In fact, if they secure a meeting there is an extremely high chance their sales team would make a sale. Our job was to get them in for the quick meeting and to show we would not waste their time.

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FUJI XEROX - HOW TO BE GOOD AT EVERYTHING IN THE OFFICE
Finalist – The Caples Awards – Direct Mail Flat
Colotech Idol is a special kind of paper. Because of its surface it is great for all kinds of printing and looks more expensive than it actually is. The thing is paper is boring and it is hard to sell it on anything other than price, so we needed inject personality and life into the product. The mailing achieved an 8.3% conversion rate, exceeding the target by over 300%. It generated $409,069 of income over a 6-month period, which was $289,069 over the target set. The return on investment was $360,000 in the first six months. This was over 5x the target set.

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