Gillian Browne

AMEX: SHOP SMALL CAMPAIGN

In its sixth year in Australia, Shop Small was on the verge of customer fatigue. Aside from offers, we needed to give customers a reason to change their everyday patterns and go out of their way to support small business. From Rockdale to Rockhampton, we decided to remind Australians of the big impact small business makes on our suburbs. We created a localised campaign across Sydney and Melbourne which celebrated the small businesses and business owners who don’t just operate in a suburb, they define it.


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