Simon Dalla Pozza

AMEX: NOT THE ROVE CARD

Campaign // In this idea, Rove agrees to promote the new American Express Explorer Card. The only problem is, he doesn’t agree with the name. Comedian Rove McManus has built his career around the stage name Rove. His TV shows were called Rove and Rove LA, even his production company is called Roving Enterprises. It’s safe to say he's fond of his title. No wonder he thinks his name is more suited to the card. Why explore when you can rove?

Although this idea didn't get up, I thought it could have been pretty cool.


AMEX: Explorer Card

Film: Introducing the Rove Card.

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