Campaign (Films, social and digital display). Statistics prove that CIOs and CTOs love gaming. In many ways, business itself is like a game. Strategies need to be employed. Threats need to be defeated. Partnerships need negotiating. Most importantly, you need to avoid lag. In the gaming world, lag is when your computer responds slower than expected. In business, that failure to keep up with others can be fatal. In this campaign, we highlighted how IBM technology can help them not just play the game, but master it.