Simon Dalla Pozza

IBM: OUTTHINK LAG

Campaign // Statistics prove that companies' IT 'C suite' love gaming. In many ways, business itself is like a game. Obstacles need avoiding. Or moving. Or solving. Partnerships need negotiating. Strategies need to be employed. This campaign talked to our audience in their language, by highlighting how IBM technology can help them not just play the game, but master it.


IBM: Outthink lag











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