AC&E Awards : Winner
APAC Effies : Bronze
Part of KFC's long-running Home Cricket Ground (HCG) campaign. In 2017, the English cricket team and the Barmy Army were on their way to Australia to reclaim the Ashes. We needed an army of our own. Enter the HCG Buckethead Army. Work included TVCs, outdoor, press ads, digital display, store signage, activiations, website, game, murals, light installations, bus wraps, radio, broadcast integration and at-match integration.