For years, the Share a Coke campaign encouraged people to share a Coke with other humans. But in 2019 we introduced Share a Coke with Alexa. Aussies asked to share a Coke with Alexa more than 12,000 times, with 6,000 personalised Coca-Cola bottles claimed within 48 hours. In the end, the results did the talking, not Alexa.
