How did we get Australia’s c-suite excited about IBM’s Hybrid Cloud? We created a team, captained by world champion cricketer Ellyse Perry, and got her to personally invite each of them to join The Hybrids. Ellyse is a modern player who can be described as a hybrid, a kick-ass all-rounder, just like IBM Hybrid Cloud. We created personalisation at scale, sending a unique film direct to each lead’s LinkedIn inbox, letting them know they’ve been ‘selected’ for the team.
