Simon Dalla Pozza

Whitelion:
No home address

Making brands homeless, to raise money for those without a home. Every night, thousands of people have no home address. So on World Homeless Day, a simple idea we had for Whitelion enabled brands to give up their website home address, and turn them into donation portals.

No Home Address
No Home Address No Home Address No Home Address No Home Address


Cannes
Shortlist – Media, Use of Digital Platform

One Show Asia
Silver – Non profit
Merit – Interactive & Online


Spikes Asia
Gold – Media

Effies APAC
Gold – Media Innovation
Silver – Products & Services
Bronze – David vs Goliath
Bronze – Small Budget


Effies Australia
Silver – Innovative Channel Solutions
Bronze – Not for Profit
Bronze – Outsmarting Covid


Caples
Gold – Response to Covid
Silver – Not for profit
Silver – PR
Bronze – Digital B to B


Award Awards
Finalist – Digital Craft

Mumbrella
Winner – Pro Bono Campaign

Ad News
Finalist – Small Budget Media
Finalist – Social Responsibility, Pro Bono
Finalist – Game Changer


Best Ads on TV
Winner – Best interactive ad of the week



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